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Senior Planning Manager - Shopper Marketing

Reference:BBBH10416
Location:City of London, London
Salary:£47000 - £61000 per annum
Job Type:Permanent
Date Posted:20/07/2021

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This business, who are made up of three, fast- growing agencies, who push the boundaries of shopper media, by leveraging data and insights, creating transformative solutions for high profile FMCG brands, are looking for a Senior Planning Manager to join.

In this role, you'll;

  • Closely analyse shopper and industry research to develop compelling narratives and create clear, concise actionable insights
  • Build complex media plans for a variety of FMCG clients, focusing on media budgets and allocated spend, whilst leveraging performance data to better shape and inform plans
  • Work collaboratively internally to develop campaign narratives, and act as a key champion for the agency's output, ensuring consistent quality of work
  • Support with the development and implementation of tools and materials that streamline the agency process and innovatively measure results
  • Act as a trusted consultant on projects, identifying and advising on anything from how to structure and deploy a shopper marketing team, to how to build effective campaign measuring tools

Experience needed;

  • Previous senior-level experience creating strategic marketing and comms plans for brands that deliver top results [preferably within FMCG but not strictly mandatory]
  • The ability to analyse data and transform into actionable insights
  • A proactive approach that works well in fast-paced, hands on teams
  • Experience working on shopper campaigns is highly advantageous, in either in-house of agency roles

If this sounds like you, be sure to get in touch today at strategy@tomorrowlondon.co.uk to discuss!

Apply for the position

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